On-Demand Town Hall:
From Reactive to Proactive with Narrative Intelligence

How three leaders have developed a forward-looking strategy for staying ahead of high-impact online narratives

Town Hall preview: Cliff shares part of his narrative intelligence playbook.

Watch the full recording of the Town Hall to learn how to:

  1. Catch an issue quickly, so you can take action before it hits the mainstream

  2. Use narrative intelligence to get ahead of risks and opportunities – with real examples

  3. Take a multi-team approach to tracking business risks, and why that matters

  4. Use data to anticipate how your strategic decisions will resonate with your stakeholders

  5. Make the cultural shift from reactive monitoring to proactive narrative intelligence


Town Hall preview: Taylor shares a narrative intelligence success story.


With the media ecosystem more interconnected and moving faster than ever before, executives and leaders, especially in Strategy, Communications, and Risk, can no longer afford to take a backward-looking approach and respond to conversations and crises only after they occur. Successful companies today are shifting from the reactive to the proactive, analyzing emerging issues and conversations as they take shape – not after – so they can develop smarter strategies, position their products better, and get ahead of threats before they hit the mainstream.

Three such companies are JPMorgan Chase, Accenture, and Novartis. In our latest Town Hall, three leaders from these companies join Jennifer Granston, Zignal’s Head of Insights, to share how they’ve developed a proactive strategy for staying ahead of high-impact online narratives.


  • Taylor Alston, Vice President of Social Media and Community Management, JPMorgan Chase

  • Cliff Angelo, Managing Director of Corporate Communications, Accenture

  • Merita Smakaj, Senior Manager of Analytics and Insights, Novartis 


Gain insight into narratives around:


  • Financial equity
  • The future of work
  • The COVID-19 pandemic
  • And much more
Zignal Enterprise

Zignal Enterprise

Centralized Narrative Intelligence Platform

Analyze the entire media spectrum in realtime to make data driven decisions, identify trends and opportunities, and take proactive action.

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Zignal Command Center

Mission Control for your Enterprise

Stunning visualizations of realtime data enables teams and departments to collaborate across the enterprise.

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