On-Demand Town Hall:
From Reactive to Proactive with Narrative Intelligence
How three leaders have developed a forward-looking strategy for staying ahead of high-impact online narratives
Town Hall preview: Cliff shares part of his narrative intelligence playbook.
Watch the full recording of the Town Hall to learn how to:
Catch an issue quickly, so you can take action before it hits the mainstream
Use narrative intelligence to get ahead of risks and opportunities – with real examples
Take a multi-team approach to tracking business risks, and why that matters
Use data to anticipate how your strategic decisions will resonate with your stakeholders
Make the cultural shift from reactive monitoring to proactive narrative intelligence
Town Hall preview: Taylor shares a narrative intelligence success story.
With the media ecosystem more interconnected and moving faster than ever before, executives and leaders, especially in Strategy, Communications, and Risk, can no longer afford to take a backward-looking approach and respond to conversations and crises only after they occur. Successful companies today are shifting from the reactive to the proactive, analyzing emerging issues and conversations as they take shape – not after – so they can develop smarter strategies, position their products better, and get ahead of threats before they hit the mainstream.
Three such companies are JPMorgan Chase, Accenture, and Novartis. In our latest Town Hall, three leaders from these companies join Jennifer Granston, Zignal’s Head of Insights, to share how they’ve developed a proactive strategy for staying ahead of high-impact online narratives.
Taylor Alston, Vice President of Social Media and Community Management, JPMorgan Chase
Cliff Angelo, Managing Director of Corporate Communications, Accenture
Merita Smakaj, Senior Manager of Analytics and Insights, Novartis
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