In Focus: Narratives About Air Travel in 2021

Our new report shows how tracking online narratives about reopening can arm companies with the insight they need to get back to business in the smartest way possible. 

Read the report to learn:

1. Who, and what topics, are driving online conversations about reopening
2. What kinds of stories and narratives have the most impact
3. The prevailing public sentiment around airlines reopening

Report Background:

As businesses look ahead to the end of the pandemic, the stakes are high. People have strong opinions about whether, and how, companies should be inviting their customers back into congregate settings, and they express those opinions in ways that have major implications. 

Zignal examined mentions of flying during the pandemic across digital and social media to determine where this conversation started out in January and where it's headed as America moves into spring.