Your brand is your most valuable asset.
Proactive protection is priceless.
Mis- and disinformation isn't confined to online message boards and social media threads. Conspiracy theories and falsehoods are spilling over into the physical world, and many of these narratives end up centering on unsuspecting brands.
Zignal's Head of Insights and CCO Jennifer Granston joined the Ragan Crisis Communications Virtual Event to share her insights into how brands can protect themselves in this environment. Watch her recorded presentation to learn:
- How one of the world's most recognizable brands was pulled into a false narrative — and how they handled it.
- 5 steps to make sure you catch emerging narratives and are ready to respond.
- Why 2020 was a lightning rod for mis- and disinformation, and why that's not likely to change in 2021.
The result: Narrative control
Armed with media intelligence and the insights shared in the video, communications professionals can get ahead of emerging narratives and take control. Going beyond physical risk solutions or after-the-fact sentiment measurement, Zignal reveals potential threats in real time across multiple channels in topics tailored to your brand and its various initiatives. Rules-based alerts to insights that require attention to keep your team optimizing the pulse of your brand.
Centralized Narrative Intelligence Platform
Analyze the entire media spectrum in realtime to make data driven decisions, identify trends and opportunities, and take proactive action.
Zignal Command Center
Mission Control for your Enterprise
Stunning visualizations of realtime data enables teams and departments to collaborate across the enterprise.