A Report on the Spread of Fake News
Mainstream media organizations are in trouble. In today’s news cycle that is defined by speed and consumption via social media, fact-checking has become a cursory step. The rush to be first has led to embarrassing retractions of stories that turn out to be false, contributing to the erosion of public confidence in traditional media sources. Fueled by these factors, a perfect storm has been created for the public to falsely place their trust in alternate news sources.
Download the report to discover:
Why big brands need to take fake news seriously and protect themselves
How trust in social media is driving the spread of fake news
Why people should be leery of trusting what their friends post
Why the problem is likely to continue growing
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