Impact Metrics That Matter for Health Brands
Read our guide to learn how health and pharma brands can update their metrics for a new era of healthcare communications. You’ll learn how to:
- Better engage with the patient community
- Communicate with the right markets, at the right time, in the right way
- Use contextual analysis to better understand your metrics and your impact
Health and pharma brands are under constant pressure from the public and regulators. The way you approach and measure your communications can have a huge impact on your brand’s reputation. But times are changing, and traditional metrics for measuring your impact might not cut it anymore.
From the Guide…
“If your goal is to move the needle of public opinion in the patient community, but most of your mentions are in industry pubs, you need to optimize your comms strategy. How can you shift the balance of your SOV in favor of patient groups, patient-centricity influencers, and civilian social media accounts?”
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