Impact Metrics That Matter for Government Organizations

Read our guide to learn how organizations can update their metrics for a new era of communications. You'll learn how to:

1. Enhance your advocacy by communicating with the right audience, at the right time, in the right way
2. Use a new, smarter approach to measuring the value of your work
3. Extract granular insights from a larger-than-ever pool of data in real time

When it comes to your engagement with your audience, nothing less than the well-being of the public is at stake. The way you approach and measure your communications can have a huge impact on the success of your advocacy campaigns. But times are changing, and traditional metrics for measuring your impact might not cut it anymore.

From the guide...

"Sentiment is a valuable metric for understanding the tone of the conversation around an issue or an organization. Sentiment by itself, however, is reliant on just three outputs: positive, neutral and negative. This alone isn't enough — it's much more valuable to have contextual, real-time understanding of how an issue is received among the public, and how your messages are resonating."