Purpose Through Pandemic: CSR in the COVID-19 Era and Beyond
In recent years, companies big and small have begun embracing purpose as a core part of their business. As the COVID-19 pandemic continues to unfold, citizens are watching very closely to see how the brands they interact with every day not just respond to the public health crisis, but prove why they exist beyond making money.
In this virtual town hall, social impact pioneer Carol Cone, Stephen O’Halloran, Head of Corporate Responsibility Communications at JPMorgan Chase, Pablo Jimenez Zorrilla, Global Vice President of Reputation & Communications at Anheuser-Busch Inbev, and Jennifer Granston, Chief Customer Officer at Zignal Labs, will explore:
- How COVID-19 is closing the gap between “stated” and “activated” purpose
- Why leading with “smart generosity” and authenticity is crucial for every brand’s purpose-led strategy
- How meaningfully-crafted initiatives have the power to extend resiliency and impact beyond the pandemic
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