How to Fight Back Against Disinformation
Disinformation has emerged as one of the most significant threats facing brands today. False narratives can come from many different sources, and can be driven by many different factors. And they don’t just affect your reputation - they can impact your business and force you to spend big on reputation management.
Don’t get caught off-guard. Read our guide to learn:
- The potential financial impact of disinformation
- 5 steps for building a strong disinformation response protocol
- What’s needed to decide if an issue warrants an active response
From the Guide…
“Evaluate your vulnerabilities and identify media narratives that bad actors might use to exploit them. For example: If you’re in drug development, a pandemic could provide fertile ground for disinformation involving your company.”
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