eBook: Identifying the Influencers that Matter: A Data Driven Guide to Building Trust in your Brand or Cause

Today, empowered consumers exert immense control over brands, public causes and corporate reputations. In fact, a single individual wielding a mobile device has the power to reach millions of people through social media and impact a brand or advocacy cause.


To succeed in this dynamic environment, brands and organizations must take a data-driven approach to identifying and managing key influencers. In this informative eBook, communications and marketing teams will learn how to leverage media and social intelligence to:

  • Cut through the data deluge and pinpoint the influencers driving your share of voice, coverage and sentiment.

  • Track how stories can rapidly escalate from a low-grade influencer conversation to national news or a major crisis.

  • Effectively monitor and manage groups of influencers -- especially to build trust in your brand or cause.

  • Understand the most important issues driving influencer conversations within your industry.

Please fill out the form below to receive your free eBook:

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Citrix
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