eBook: Identifying the Influencers that Matter: A Data Driven Guide to Building Trust in your Brand or Cause
Today, empowered consumers exert immense control over brands, public causes and corporate reputations. In fact, a single individual wielding a mobile device has the power to reach millions of people through social media and impact a brand or advocacy cause.
To succeed in this dynamic environment, brands and organizations must take a data-driven approach to identifying and managing key influencers. In this informative eBook, communications and marketing teams will learn how to leverage media and social intelligence to:
Cut through the data deluge and pinpoint the influencers driving your share of voice, coverage and sentiment.
Track how stories can rapidly escalate from a low-grade influencer conversation to national news or a major crisis.
Effectively monitor and manage groups of influencers -- especially to build trust in your brand or cause.
Understand the most important issues driving influencer conversations within your industry.
Centralized Media Intelligence Platform
Analyze the entire media spectrum in realtime to make data driven decisions, identify trends and opportunities, and take proactive action.
Zignal Command Center
Mission Control for your Enterprise
Stunning visualizations of realtime data enables teams and departments to collaborate across the enterprise.