Have Your Analytics Kept Up With Change?
Communications leaders in the financial services industry are facing an incredibly fast-paced, complex and unique environment where old stand-by tactics, while honed by years of valuable experience, are becoming less and less effective.
In the years since the last recession, there have been many game-changing developments for the financial services industry:
- Confidence in financial institutions has eroded to an all-time low
- Politics are more divisive than ever
- Consumers have different expectations around transparency and social responsibility
- Data volume and complexity have soared
- Disinformation has become more prevalent
- Traditional and social media have become intertwined, spreading news faster than ever
The latest report from Zignal Labs, “From Tradition to Traction: The New Rules of Financial Services Communications,” explains how, with the right focus, modern data analytics and metrics make it easier than ever to arm yourself, your communications strategy and your institution with the knowledge you need to excel in the new world reality.
Ready to learn the new rules of financial services communication? Download the report today.
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