Did you know that 52 percent of communications leaders believe that at least half of a company's market value is attributed to its reputation?
Zignal conducted its first ever study into brand health, in association with PR Week, to discover how top communications professionals value brand reputation and what they do to build and protect this crucial asset.
Download the report to learn why:
- 73 percent of communications executives believe they aren't as ready as they should be to react to an unexpected crisis at a moment’s notice
- 66 percent of respondents admit they could use better tools and tactics to ensure their brand safety
- 91 percent of respondents see Artificial Intelligence and machine learning as a boon to the communications profession
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