Over the past few years, corporate communications teams have struggled to protect brand reputation across the many external stakeholders fueled by social media and mobile devices. In this new world, separating the signal from the noise across the billions of digital touch-points has now become an exercise in data science. 
 
How can communications professionals incorporate data science and analytics within their day-to-day roles and stay one step ahead of a fast-moving media landscape?

Join Zignal Labs and Michael Buckley, the former VP Global Business Communications at Facebook, where they will provide practical advice for communications professionals aspiring to bolster their data science skills.

In this webcast, learn:

  • The essential metrics, KPIs and data visualizations that are powering modern corporate communications teams.
  • How to incorporate analytics into core workflows such as crisis management, influencer marketing, competitive intelligence and determining share of voice.
  • The process for building clear, accurate and actionable reports for your executive team.

Download to watch the recording! 

Please fill out the form below to download the webinar recording. 

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