Top-10 Digital Media Trends to Watch in 2018

Communications and marketing teams are undergoing massive transformation. As 2017 comes to a close and we look ahead to 2018, every brand must re-tool to meet the new realities of a changing digital landscape. How are marketing and communications teams combining? Are existing media metrics relevant anymore? How will data and analytics continue to change how PR pros and the C-Suite protect brand reputation?


Join Zignal Labs and Kevin Elliott from H+K Strategies as they explore the top digital transformation trends impacting communications and marketing teams including:

  • A blended future of earned, owned and shared media channels
  • How speed, data and centralization will continue exert change
  • New brand and reputation metrics that matter to the C-Suite
  • The evolving digital media roles that will absorb traditional PR functions

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