Top-10 Digital Media Trends to Watch in 2018
Communications and marketing teams are undergoing massive transformation. As 2017 comes to a close and we look ahead to 2018, every brand must re-tool to meet the new realities of a changing digital landscape. How are marketing and communications teams combining? Are existing media metrics relevant anymore? How will data and analytics continue to change how PR pros and the C-Suite protect brand reputation?
Join Zignal Labs and Kevin Elliott from H+K Strategies as they explore the top digital transformation trends impacting communications and marketing teams including:
- A blended future of earned, owned and shared media channels
- How speed, data and centralization will continue exert change
- New brand and reputation metrics that matter to the C-Suite
- The evolving digital media roles that will absorb traditional PR functions
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