Sustainability matters. Connected by social media, armed with information (true or not), customers care about more than just your product itself. Where was your product made? Do you source from ethical suppliers? What’s your company’s record on diversity and inclusion? Is your product good for the earth and your users? The list goes on. Brands now measure success based on a triple bottom line, using financial, social and environmental factors as barometers for success. Yet many companies lack a program to gauge the performance of sustainability initiatives.
Download Zignal’s Sustainability White Paper and learn:
- How to measure awareness for sustainability efforts
- A four-step model to implement a sustainability measurement program
- How to identify organic mentions of initiatives in action
- The most popular causes for each industry
Download the white paper today!
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