Consumers base purchasing decisions today on more than just what a product is -- They also take into account the purpose of a brand and its reputation. That's why savvy brands are focusing on sharing not just what they offer, but who they are. These key brands attributes are rightly taking center stage of key marketing and communications efforts. But brands must still be able to answer these critical questions: How can we measure our brand reputation against these brand attributes? How do these affect our overall reputation? Join us for a 30-minute webinar and learn:
- Which metrics you should use to measure your brand's reputation
- How to calculate share of voice against competitors for key brand attributes
- How to measure the impact of brand messaging within key audiences and stakeholders.