Want a sneak peek into how Capital One and Accenture measure the success of their communications programs?

In Part One of our Metrics That Matter Special Report, we explored how making the transition from traditional to next-gen metrics is more achievable – and necessary – than ever.

Now, learn how Capital One and Accenture are taking advantage of the possibilities – and tackling the challenges – that come with embracing modern measurement.

Download Part Two of our Metrics That Matter special report to learn:

  • Which metrics Capital One and Accenture are currently using, and which they hope to leverage in the future
  • How Capital One and Accenture are navigating the tensions and challenges that come with shifting the way they measure the impact of their work
  • How they expect AI and other future-leaning technologies to influence their work
  • And much more

 

 

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