Now in its 3rd year, Zignal Summit is the premier gathering of communications and marketing professionals focused on building stronger brands through intelligent communications strategies. We are now accepting speaker proposals for the 2019 Zignal Summit to be held April 24-25, 2019 in San Francisco.
Zignal Summit 2019 will be packed with sessions that highlight key ways to leverage data and analytics to protect corporate reputation, build brand and measure the business impact of communications programs. Our previous speaker roster and audience represents top communications and marketing leaders and experts from Fortune 1000 brands.
The types of topics we are looking to cover include:
- Crisis Communications: How do you handle malicious/fake and mainstream attacks on your brand, and what success have you seen in overcoming them? What do you see as being the key to not only responding to a crisis once it’s happened but what measures have you put into place for prevention?
- Topics: How does a brand become synonymous with a cause, an emotion, a story, etc., to define "who they are" in the mind of the consumer? Furthermore, how can you leverage communications and analytics to make sure you are on track to getting there?
- CSR: The next generation of talent — Millennials, Gen Z and likely beyond — want to not only work for companies whose missions match their values, but do business with companies they believe in. How are you, as a brand, responding to that challenge?
- Competitors: In a rapidly evolving landscape where cherished age-old brands like Toys“R”Us have shut their doors, how do you genuinely monitor sentiment around your brand and take advantage of opportunities? By the same token, how do you defend yourself from upstarts?
Submissions are due by February 15, 2019. Submissions received by the deadline will be reviewed by the Zignal Summit 2019 Content Committee and you will be notified by March 1, 2019.
All accepted submissions will receive one complimentary Zignal Summit 2019 conference pass (a $495 value).
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