Today’s fast-moving digital media landscape is creating a host of challenges for corporate and executive reputations. To understand this trend, PRWeek and Zignal Labs recently surveyed 174 senior communications leaders. More than half of the respondents (52%) report at least half of their company’s market value can be attributed to reputation. At the same time, respondents ranked brand-building and risk mitigation as their top priorities.

Watch this webinar to join Zignal Labs as we examine the results of our 2018 Brand Health Survey, including:

  • The nature of a modern-day crisis, including new digital risks from fake news and disinformation. 

  • Reputational metrics and demonstrating ROI to the C-Suite.

  • How Corporate Responsibility and Sustainability initiatives are bolstering brand value. 

  • The emerging role of artificial intelligence in building and protecting corporate reputations.

To download the webinar, please fill out this form. 

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