Today’s fast-moving digital media landscape is creating a host of challenges for corporate and executive reputations. To understand this trend, PRWeek and Zignal Labs recently surveyed 174 senior communications leaders. More than half of the respondents (52%) report at least half of their company’s market value can be attributed to reputation. At the same time, respondents ranked brand-building and risk mitigation as their top priorities.
Watch this webinar to join Zignal Labs as we examine the results of our 2018 Brand Health Survey, including:
The nature of a modern-day crisis, including new digital risks from fake news and disinformation.
Reputational metrics and demonstrating ROI to the C-Suite.
How Corporate Responsibility and Sustainability initiatives are bolstering brand value.
The emerging role of artificial intelligence in building and protecting corporate reputations.
Centralized Media Intelligence Platform
Analyze the entire media spectrum in realtime to make data driven decisions, identify trends and opportunities, and take proactive action.
Zignal Command Center
Mission Control for your Enterprise
Stunning visualizations of realtime data enables teams and departments to collaborate across the enterprise.