Content is the fuel for your marketing machine. When done right, compelling content educates and engages audiences, increases brand affinity and fuels sales. Yet what can brands learn from the real-time nature of a newsroom?  How should teams change their mindset and structure to create content that’s timely, relevant and impactful?

Zignal Labs and PRWeek speak with former Wall Street Journal editor, David Patton, about devising a strategy for a modern communications and marketing team that mimics the agile operations of a newsroom.

Download this webinar to learn:

  • Strategies for creating daily content while also crafting longer-form stories
  • When and how to take advantage of trending news stories - and use the right channels to spread the word
  • Leveraging real-time media analytics to devise your content, campaign and influencer strategies
  • Hiring the right talent for agile content creation

To download the webinar, please fill out this form. 

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